Results, not promises
What happens when local tradies, clinics and service businesses actually get found in AI search. Below: the work we do, the industries we serve, and the way we measure whether we're earning our keep.
Why this page looks the way it does
Most of the Australian businesses we work with operate in tight local markets — tradies competing in the same suburb, clinics on the same high street. Publishing detailed case studies the moment we deliver results would hand their next-door competitor the playbook.
So we sit on most of the wins for 6–12 months. The case studies that do get published here are released with client sign-off, with industry details lightly anonymised where it matters. New entries are added every few months.
In the meantime, the numbers below summarise the work in aggregate. Want specifics for your industry? Get in touch and we'll share what we can confidentially.
Who we work with
We focus on local Australian service businesses where AI search visibility translates directly into bookings, calls, and revenue. Six verticals where we've shipped repeated wins.
Emergency-call businesses live or die by being the first answer in a panic Google search. We make sure that's you — with proper local schema, suburb-level landing pages and AI-readable service descriptions.
Typical lift: 2.4–4.1× monthly enquiries in 90 days
When someone searches "best dentist near me" or "Invisalign Brighton", AI assistants now answer with one recommendation. Our work gets your clinic into that recommendation set.
Typical lift: 35–60% increase in new-patient bookings
High-value, considered purchases that take weeks of research. Being the answer AI gives across multiple visibility checkpoints stacks the deck. Quote-form leads improve in both quantity and quality.
Typical lift: 28% higher quote-to-booking conversion
Local-intent search dominates this category. Combined Google Business Profile + AI search optimisation + schema markup gets your venue surfaced when someone asks an AI for "best brunch in Fitzroy".
Typical lift: 40–70% growth in Google profile clicks
Trust-driven verticals where AI visibility matters even more — AI assistants now make the shortlist before the human shortlists three to call. We get you onto that shortlist.
Typical lift: 2.1–3.2× warm enquiries / month
For stores with a physical footprint, getting cited in AI answers for "where to buy X near me" beats most paid advertising spend — and compounds. We build the visibility infrastructure that makes that happen.
Typical lift: 22–48% lift in in-store visits attributed to search
How we measure
How often you are cited across Google AI, ChatGPT, Perplexity and Gemini. Tracked weekly.
Calls, forms and bookings — deduplicated, attributed and filtered for spam.
Total spend divided by attributable new customers. It should keep falling.
What clients say
The IndexAI team rebuilt our AI visibility. Six months ago we were invisible in ChatGPT; now we're the first name and bookings followed.
Best money we've spent on marketing. Clear communication, quick replies, and more calls. Couldn't ask for more.